When you start a business, you sit down and write a business plan (at least, you should do this). After your business is up and running, you will have to take that next step which includes marketing. Before you decide the first move of your marketing campaign, before you spend a single cent of your marketing budget, you have to write a small business marketing plan as well. And, just as the business plan spelled out all of the needs and possibilities of the new business, your small business marketing plan should also spell out the goals that you would like to accomplish.Whether you are talking about a small business that provides a local service or a larger business that has a broader customer base, the first and most obvious goal of the marketing plan should be to increase the number of customers and the number of sales that you have. These are similar but different goals: you can increase the number of people who are coming to your front door or visiting your web site without increasing your sales by a single penny. You do need to get more people to have a look at your business, but you need them to actually open their wallets and shop once they get there.When you are making your marketing plan, you are setting a road map for the marketing campaign and hopefully answering a number of questions that come up along the way. You might have some concerns about the cost of the marketing or may wonder what the best type of marketing is for your business. You might also wonder about where you should do the bulk of your marketing. As you answer these questions your small business marketing plan will start to take shape.After it is written and implemented, the next step in the small business marketing plan is to decide whether it is working or not. You set the goals and the time line for those goals to determine how well the plan is working. As an example, you could say that you want to increase your sales by a set amount in three months or increase interest in your business by a certain percentage, or a combination of both.