The best marketing tip for small business is to understand the difference between marketing concept and sales concept, because without recognizing this distinction you can follow all the right protocols and still suffer poor results from your efforts. Consumer direct marketing done properly can absolutely revitalize and propel your small business marketing technique and you can begin learning how to do this right now.Best Marketing Tip For Small BusinessSuccessful careers in business marketing are built by those who understand how to effectively build an online marketing presence and brand themselves in a way that drives customers, but even if you understand how to do effective keyword research to uncover profitable customer niches, and create an effective marketing funnel that focuses on bringing customers to your business, you need to know the difference between the marketing concept and sales concept because recent changes in these areas will make all the difference in your results and in your top and bottom lines.The Difference Between Marketing Concept and Sales ConceptSelling consists of closing the purchasing process, finalizing the sale and the persuasion that convinces the prospect to buy. In today’s world where nearly everyone can purchase online, the process is upended. Customers are no longer subject to a sales pressure because they can just as easily click on to the next site. They cannot be pushed into buying, they must be pulled in by effectively providing the information, service or product they are seeking. The great news is that by using the technology of the Internet it is also possible to identify exactly what people are looking for, and tailor your marketing presentation to fill that need or desire. There is no less need to have a truly good product or service, but it can no longer be pushed on people.Consumer Direct MarketingSincerity comes right through in video marketing and you should be using video as a promotion vehicle because online videos inexpensively capture attention. Also know, that sincerity comes right through a video far more than a static print ad or even over the telephone. This is why people prefer to see you describe your site, than read about it. You may have many years of experience in sales methods, but to capture the power of online marketing new ideas and methods are needed. Among these are keyword research to identify search strings that will catapult the effectiveness of your marketing efforts, social network marketing that allow you to target demographic profiles easily and economically, as well as article and video marketing, press releases, and the commonly used paid online methods such as pay per click and banner ads.Often with consistent small business marketing techniques, your online content creation, presence and brand recognition will grow to the critical mass where you have “ignition”–the online recognition that works the magic of online marketing where seemingly unrelated efforts combine to produce extraordinary results.